Projects
The Conran Shop collaboration
Over the past sixty years, designer Sir Terence Conran has contributed to the way we live, eat and shop. He is one of the world's best know designers, retailers and restuaranteurs. For 2012 Charge has teamed up with Conran to design and produce 2 bicycles which closely echo Conran's philosophy that good design gives you pleasure and improves the quality of all of our lives through products that work well, are affordable and look beautiful. The new Conran X Charge Bikes Hob and Plug models are simple, practical, low maintenance, and affordable. With a classic steel frame and 3 speed Sturmey Archer internally hubbed gears the ladies and mens bikes are design classics with an understated yet contemporary style . Fitted with Charge's multi-award winning saddles and with an upright riding position, the bikes are not only comfortable but practical and allow great control and visibility in urban environments. .
For One Day Only.
To celebrate the launch of the collaboration with the Conran shop, Charge have been invited to release their 2012 range in a number of Conran shops globally. This began with a product preview day in Conran's flagship store in the amazing Michelin building in Chelsea, London and is was later displayed in the NYC shop Broadway, Manhattan. Bicycles are displayed in store, around and on furniture throughout the store to great effect. The juxtaposition of the bicycles and furniture creates an intriguing display for both the invited press and public alike.
